Why Your Wreaths Aren’t Selling: 10 Fixes To Get More Customers

Creating beautiful wreaths takes creativity, time and skill.

But many wreath makers eventually reach a frustrating point:

“Why aren’t my wreaths selling?”

If you are making beautiful products but struggling to get consistent sales, the problem may not be the wreath itself.

Customers first have to find your products. Then your photos need to get their attention, your listing needs to answer their questions, your pricing needs to make sense, and your business needs to give them enough confidence to purchase.

That means selling more wreaths often requires looking at the entire customer journey rather than immediately changing what you create.

Here are 10 common reasons wreaths do not sell — and practical ways to fix them.

Quick Answer: Why Your Wreaths Aren’t Selling

Why Your Wreaths Aren’t Selling may come down to visibility, photography, pricing, product descriptions, customer trust or inconsistent marketing. Before lowering your prices or changing your designs, look at how customers discover your wreaths, what they see when they find them and whether you are giving them enough information and confidence to buy.

1. Your Photos Aren’t Stopping People From Scrolling

Online, customers cannot pick up your wreath, feel the materials or see all of the details in person.

Your photos have to do that work for you.

Before someone reads your description or even seriously considers your price, your main photo needs to make them stop scrolling.

Common photography problems include:

• Dark or uneven lighting
• Distracting backgrounds
• Photos taken too far away
• Only showing one angle
• Not showing important details
• Colors that do not look true to life
• No photo showing the wreath on a door or in a real setting

Start with one excellent full-wreath photo. Then add close-ups of the bow, ribbon, sign, attachments and other details that make your wreath special.

A lifestyle photo can also help customers imagine the wreath hanging in their own home.

For more help, read How To Photograph Wreaths That Sell: 15 Tips For Better Product Photos.

2. Not Enough People Are Finding Your Wreaths

Sometimes the problem is not conversion.

It is visibility.

If only a small number of people see your wreaths, even a good conversion rate may result in very few sales.

This is why relying on one marketing channel can be risky.

Instead of depending entirely on Facebook, Etsy, craft shows or any single source of customers, look for several ways people can discover your business.

These might include:

• Facebook
• Pinterest
• Google
• Email marketing
• Craft shows
• Customer referrals
• Your own website

You do not need to master every channel at once.

Choose a few that make sense for your business and work on them consistently.

Our 25 Ways To Promote Your Wreath Business guide has more ideas for increasing your visibility.

3. Your Product Description Isn’t Answering Customer Questions

A description that says:

“Beautiful handmade wreath. Perfect for your front door.”

does not give a shopper much information.

Customers may want to know:

• How large is it?
• What colors are used?
• What materials are included?
• Is it appropriate for an exterior door?
• How should it be stored?
• Is it ready to hang?
• Is the design appropriate for a particular season or occasion?
• What makes this wreath different from similar options?

Your description does not need to be enormous.

It does need to answer the questions that could prevent someone from clicking Buy.

Think about the questions customers ask you at craft shows or send you in messages. Those questions are excellent clues about information that belongs in your product listings.

4. Your Pricing May Be Working Against You

When wreaths are not selling, lowering the price can feel like the obvious solution.

It isn’t always the right one.

A handmade wreath needs to account for more than the cost of ribbon, mesh, signs and other materials.

Your pricing may also need to cover:

• Your time
• Selling fees
• Packaging
• Marketing expenses
• Business overhead
• Profit

Underpricing can create another problem: customers may compare your handmade wreath to inexpensive mass-produced décor instead of recognizing it as a handcrafted product.

On the other hand, a higher-priced wreath needs photos, descriptions and presentation that support that price.

Before discounting, ask whether the problem is truly the price — or whether the customer simply has not been shown enough value yet.

5. Customers Don’t Understand What Makes Your Wreath Special

There are a lot of wreaths for sale.

Why should someone choose yours?

That answer should be visible throughout your product listing and marketing.

Perhaps your business is known for:

• Sports wreaths
• Detailed bows
• Unusual ribbon combinations
• Personalized designs
• Premium materials
• Oversized designs
• Custom orders
• A particular decorating style

You do not have to appeal to everyone.

In fact, trying to appeal to everyone can make your business less memorable.

Give customers a clear reason to remember your wreaths.

6. You Only Market When You Need A Sale

Posting a wreath and immediately asking people to buy it is marketing.

But it should not be your only marketing.

Customers may follow your business for weeks or months before purchasing.

During that time, give them reasons to keep paying attention.

Share:

• New designs
• Behind-the-scenes photos
• Works in progress
• Ribbon combinations
• Customer photos
• Decorating ideas
• Helpful tips
• New product announcements

Consistent visibility builds familiarity.

Then, when that customer needs a wreath, gift or seasonal decoration, your business has a better chance of coming to mind.

For more ways to stay visible, see Facebook Marketing For Wreath Businesses and Pinterest Marketing For Wreath Makers.

7. You’re Always Looking For New Customers

New customers are important.

But constantly starting from zero is exhausting — and expensive.

Someone who has already purchased from you knows your work and has already decided to trust your business.

Stay connected with those customers.

You might send:

• New collection announcements
• Seasonal reminders
• New design previews
• Customer appreciation emails
• Restock announcements
• Helpful decorating ideas

You can also invite customers to share photos of their wreaths once they are displayed.

Your first sale does not have to be the end of the relationship.

Our Email Marketing For Wreath Businesses guide explains how to use email to stay connected and encourage repeat business.

8. Your Business Isn’t Building Enough Trust

Imagine discovering a business for the first time.

You like the product.

But before spending $100 or more, you start looking around.

Is this a legitimate business?

When will my order ship?

Can I return it?

What do previous customers say?

How do I contact someone if there is a problem?

These questions matter.

Trust-building elements can include:

• Customer reviews
• Clear shipping information
• Return policies
• Contact information
• An About page
• Professional photography
• Secure checkout
• Consistent branding
• Detailed product information

Do not make customers hunt for basic information.

The easier it is to understand your business, the easier it is to feel comfortable ordering from you.

9. You’re Trying To Sell To Everyone

Who is your ideal customer?

If your answer is “anyone who likes wreaths,” it may be time to narrow your focus.

Think about the people who actually purchase from you.

Are they:

• Sports fans?
• Parents decorating for their children’s teams?
• Holiday decorators?
• Gift shoppers?
• People who love elaborate front-door décor?
• Customers looking for personalized pieces?
• Other wreath makers?

Understanding your customer influences everything from the products you create to the photos you take and the places you advertise.

You do not have to turn away customers outside your target audience.

You simply need to know who you are primarily trying to reach.

10. You’re Expecting Results Too Quickly

One Facebook post probably will not build your business.

Neither will one Pinterest Pin, one email or one blog article.

Marketing works through accumulation.

You create a good product.

Then you improve the photography.

You improve the listing.

You publish helpful content.

You collect reviews.

You build an email list.

You become easier to find on Google.

You stay visible.

Gradually, all of those pieces begin working together.

That is why SEO can be especially valuable for a small business. Helpful content you create today can potentially continue introducing people to your business well into the future.

Read SEO For Wreath Makers: How To Get Your Wreath Business Found On Google for a beginner-friendly approach.

What Should You Fix First If Your Wreaths Aren’t Selling?

Do not try to change everything at once.

Start by looking for the weakest point in your customer journey.

If people aren’t seeing your products:
Work on marketing and visibility.

If people are seeing your products but aren’t clicking:
Start with your photography and product titles.

If people are viewing your listings but aren’t purchasing:
Review your descriptions, pricing, shipping information and trust signals.

If customers purchase once but never return:
Work on email marketing and customer follow-up.

This approach helps you fix the actual problem instead of randomly changing prices, products or marketing strategies.

Don’t Immediately Assume Your Wreath Is The Problem

This may be the most important lesson.

When a handmade product does not sell, it is easy for the maker to take it personally.

But a lack of sales does not automatically mean the product is bad.

The problem could be that the right customer never saw it.

The photo may not show how beautiful it really is.

The description may leave an important question unanswered.

The customer may simply not be ready to purchase yet.

Before abandoning a design or dramatically lowering your price, look at the entire process.

Ask:

• Can the right customers find me?
• Does my main photo make them stop?
• Does my listing explain what they are buying?
• Have I communicated the value?
• Does my business look trustworthy?
• Am I staying visible consistently?
• Am I giving previous customers a reason to return?

Those questions can tell you far more than simply asking, “Why isn’t this wreath selling?”

Keep Improving One Piece At A Time

Successful wreath businesses are rarely built from one viral post or one bestselling design.

They are built by consistently improving.

Better products.

Better photographs.

Better listings.

Better marketing.

Better customer relationships.

You do not need to master all of those things today.

Choose the area that is most likely holding your business back and improve that first.

Then move to the next.

Over time, those small improvements can build a much stronger business.

For even more ideas, start with our 25 Ways To Promote Your Wreath Business guide and work through the marketing strategies that make the most sense for you.

Frequently Asked Questions