Pinterest can be a powerful marketing tool for wreath makers because people use it to search for decorating ideas, seasonal inspiration, crafts and handmade products.
Unlike many social media posts that disappear quickly, a Pinterest Pin can continue being discovered long after you publish it.
That makes Pinterest especially useful for wreath businesses that want to build long-term traffic to their websites, blog posts and products.
You don’t need to become a Pinterest expert or spend hours every day creating Pins. Pinterest marketing for wreath makers can be simple, consistent and focused on helping more people discover your wreaths and your business.
Here are 15 practical ways to use Pinterest to promote your wreath business.
Quick Answer
To market a wreath business on Pinterest, create attractive Pins that link directly to your products, collections and helpful blog posts. Use clear titles and descriptions, organize Pins into relevant boards, post consistently and create content around seasonal decorating ideas before customers begin shopping.
Table of Contents
1. Create a Pinterest Business Account
If you’re using Pinterest to promote your wreath business, start with a business account.
A business account gives you access to features designed for businesses, including analytics that can help you understand which Pins are getting attention.
Complete your profile with:
- Your business name
- Website
- Business description
- Profile image or logo
- Relevant keywords
Make it immediately clear what your business offers.
2. Claim Your Website
If Pinterest allows you to claim your website, connect it to your business account.
Claiming your website can help Pinterest understand that the content being shared from your site belongs to your business.
It can also provide additional information about how your website content performs on Pinterest.
3. Create Boards Your Customers Would Search For
Your Pinterest boards should be organized around topics that potential customers are interested in.
For a wreath business, possible boards might include:
- Football Wreath Ideas
- Fall Wreath Ideas
- Christmas Wreath Ideas
- Sports Wreath Ideas
- Front Door Decorating
- Wreath Making Tips
- Ribbon Ideas
- Craft Show Tips
- Wreath Business Tips
Avoid creating dozens of nearly identical boards.
A smaller number of useful, clearly named boards is easier for both you and your visitors to understand.
4. Use Clear, Search-Friendly Board Names
Pinterest works partly like a visual search engine, so board names should clearly describe what people will find there.
For example:
“Football Wreath Ideas”
is much more useful than:
“My Favorite Things”
Clear board names help Pinterest understand your content while also making it easier for visitors to find what interests them.
5. Create Pins for Your Products
Each product you sell can become Pinterest content.
Use a clear, attractive image of the wreath or wreath-making supply and link the Pin directly to the appropriate product page.
Your Pin title should describe the item clearly.
For example:
“Red and Black Football Wreath”
is more useful than:
“Look What I Made!”
People searching Pinterest often have a specific idea in mind. Clear descriptions help your products appear in relevant searches.
6. Create Pins for Your Blog Posts
Blog articles give you even more Pinterest opportunities.
If you’ve written an article about wreath making, craft shows or growing a wreath business, create a Pinterest graphic that clearly communicates what the reader will learn.
For example:
“25 Ways to Promote Your Wreath Business”
can become a Pin linking directly to that article.
Our 25 Ways to Promote Your Wreath Business guide includes additional free and paid marketing ideas you can use alongside Pinterest.
7. Use Vertical Images
Pinterest is designed around vertical content.
A taller image generally takes up more visual space in the Pinterest feed than a horizontal image.
Create vertical graphics that include:
- A clear photo
- Easy-to-read text
- Your business name or website
- A simple message
Avoid putting so much text on the image that it becomes difficult to read on a phone.
8. Put Useful Text on Your Pins
A beautiful wreath photo can attract attention, but a little text can help users understand what they’re looking at.
For example:
“Football Wreath Ideas”
“How to Price Handmade Wreaths”
“Craft Show Booth Tips”
“15 Facebook Marketing Tips for Wreath Makers”
The text should communicate the reason someone would want to click.
Keep it simple and readable.
9. Write Clear Pin Titles
The Pin title should describe the content accurately.
Include words customers might actually search for.
For example:
“Blue and White Football Wreath Ideas”
is stronger than:
“Our Latest Creation”
A clear title helps both Pinterest and the person browsing understand what your Pin is about.
10. Write Helpful Pin Descriptions
Your Pin description provides another opportunity to explain what someone will find after clicking.
Keep the description natural.
You don’t need to repeat the same keyword over and over.
Explain what the wreath, product or article is about and why it may be useful to the person seeing it.
For example:
“Looking for football wreath ideas? This red, white and blue football wreath features coordinating ribbon, mesh and football accents for game-day decorating.”
Then link to the appropriate page.
11. Link Pins to the Most Relevant Page
Avoid sending every Pin to your homepage.
If the Pin features a particular wreath, link to that product.
If it promotes a blog article, link directly to the article.
If it features a group of football wreath supplies, send visitors to the relevant category or collection.
The destination should match what the Pin promised.
12. Start Seasonal Marketing Early
Pinterest users often plan ahead.
That means your seasonal content should be published before the season arrives.
For example, football wreath content may start gaining interest well before the first game.
The same applies to holidays and seasonal decorating.
Think about when customers begin planning rather than when the event actually occurs.
Give your Pins time to be discovered.
13. Create More Than One Pin for Important Content
You don’t have to create only one Pin for each product or article.
An important blog post might have several different Pin designs.
For example, one article could have Pins with headlines such as:
“25 Ways to Promote Your Wreath Business”
“Free Marketing Ideas for Wreath Makers”
“How to Get More Wreath Customers”
All three can link to the same article while appealing to slightly different searches.
The key is making each Pin useful rather than publishing identical copies over and over.
14. Repurpose Content You’re Already Creating
Pinterest marketing doesn’t have to mean creating everything from scratch.
You can turn existing content into Pins.
For example:
- Facebook posts
- Blog articles
- Product photos
- Customer photos
- Craft show tips
- Wreath tutorials
- Seasonal decorating ideas
One piece of content can often be used across several marketing channels.
If you’re already marketing on Facebook, our Facebook Marketing for Wreath Businesses guide includes ideas that can easily be adapted into Pinterest content.
15. Watch Your Pinterest Analytics
Pinterest analytics can help you see which content attracts attention.
Pay attention to which Pins generate:
- Impressions
- Saves
- Clicks
- Website visits
Don’t focus only on which Pin receives the most views.
A Pin that generates fewer impressions but sends shoppers to your website may be far more valuable to your business.
Look for patterns.
You may discover that certain topics, colors, seasons or types of content consistently perform better.
Use that information when creating future Pins.
Pinterest Marketing for Wreath Makers: What Should You Pin?
If you aren’t sure what to Pin, start with content you’re already creating for your business.
Good Pinterest ideas include:
- Finished wreaths
- Seasonal wreath collections
- Sports wreath ideas
- Team-color decorating ideas
- Ribbon combinations
- Wreath-making tutorials
- Product collections
- Craft show advice
- Wreath business tips
- Blog articles
- Customer creations
- Gift ideas
The goal is to create Pins that help someone discover an idea, answer a question or find a product.
How Often Should a Wreath Business Post on Pinterest?
There isn’t one perfect Pinterest posting schedule.
Consistency matters more than trying to publish an unrealistic number of Pins.
Start with a schedule you can maintain.
For example, you may choose to create and publish several new Pins each week rather than trying to Pin constantly throughout the day.
As your Pinterest library grows, older Pins can continue working alongside the new ones.
Pinterest Works Best as a Long-Term Strategy
Pinterest is different from marketing channels that depend heavily on what happened today.
A Pin you create now may continue appearing in searches months later.
That’s one reason Pinterest and blogging work especially well together.
Each useful blog article gives you another page to promote, and each Pinterest Pin gives people another opportunity to discover that article.
Over time, you’re building a growing library of content that can continue sending people to your website.
Don’t Try to Make Every Pin Sell Something
Not every Pinterest user is ready to buy immediately.
Some are searching for ideas.
Others are planning a project.
Some may be researching weeks or months before they’re ready to make a purchase.
Helpful content gives those people a reason to discover your business early.
Then, when they eventually need a wreath or wreath-making supplies, your business may already be familiar to them.
Combine Pinterest With Your Other Marketing
Pinterest works best when it’s part of a larger marketing strategy rather than your only source of customers.
Your website, Facebook Page, email list, blog, craft shows and customer referrals can all support one another.
Pinterest can help introduce new people to that ecosystem.
If you’d like more marketing ideas beyond Pinterest, read 25 Ways to Promote Your Wreath Business for additional ways to reach customers online and locally.
Start with a few useful boards, create attractive Pins for your best products and articles, and publish consistently.
You don’t need hundreds of Pins overnight.
You need useful content that keeps giving people new ways to discover your wreath business.
Frequently Asked Questions
Is Pinterest good for selling wreaths?
Pinterest can be particularly useful for wreath businesses because wreaths are visual products and many Pinterest users search for seasonal decorating ideas, crafts and home décor inspiration. Pinterest can also send visitors directly to your website or online store.
What should wreath makers post on Pinterest?
Wreath makers can Pin finished wreaths, decorating ideas, ribbon combinations, tutorials, blog articles, customer creations, craft show advice, seasonal collections and wreath business tips.
Do I need a Pinterest business account?
A business account is recommended if you’re using Pinterest for marketing because it provides access to business features and analytics that can help you understand how your content performs.
How many Pinterest boards should a wreath business have?
There’s no ideal number. Focus on creating clearly named boards around topics your customers actually search for rather than creating many boards simply to increase the total number.
How often should I Pin for my wreath business?
Choose a consistent schedule you can realistically maintain. Publishing useful new Pins regularly is more important than trying to meet an arbitrary daily number.
How long does Pinterest marketing take to work?
Pinterest is often better viewed as a long-term marketing channel than an instant source of traffic. Pins can take time to gain visibility, but useful Pins may continue being discovered long after they’re first published.