25 Ways to Promote Your Wreath Business

Making beautiful wreaths is only part of running a successful wreath business. The next challenge is getting those wreaths in front of people who want to buy them.

Fortunately, promoting your wreath business doesn’t have to require a large advertising budget. There are plenty of free and affordable ways to reach new customers, build awareness and encourage previous customers to shop with you again.

Whether you sell wreaths through your own website, Etsy, social media, craft shows or a combination of several channels, here are 25 ways to promote your wreath business online and in your local community.

Quick Answer

The best ways to promote a wreath business include social media, Pinterest, email marketing, SEO, blogging, customer reviews, referrals, craft shows and local partnerships. You don’t need to use every marketing channel. Start with two or three that fit your customers, promote your wreaths consistently and track which strategies generate the most traffic and sales.

1. Build a Professional Website

Your website is your online storefront. It gives customers a place to browse your wreaths, learn about your business and shop whenever it’s convenient for them.

A website also gives you more control over your brand and creates opportunities for customers to discover your business through Google.

If you’re still in the early stages of building your business, our How to Start a Wreath Making Business guide walks through the process from planning your products and budget to pricing and choosing where to sell.

2. Start a Blog

Helpful blog content can bring potential customers to your website before they’re ready to make a purchase.

Consider writing about topics such as wreath decorating ideas, seasonal trends, wreath care, gift ideas and behind-the-scenes information about your business.

Each helpful article gives search engines another opportunity to introduce new visitors to your website.

3. Learn Basic SEO

Search engine optimization, or SEO, helps people find your products when they search online.

You don’t have to become an SEO expert. Start with the basics:

• Write clear, descriptive product titles.
• Create useful product descriptions.
• Use high-quality product photos.
• Write helpful blog content.
• Link related pages and articles together.
• Use words your customers are actually searching for.

Small improvements across your website can add up over time.

4. Share Your Wreaths on Facebook

Facebook can be a great place to stay connected with customers and introduce your wreaths to new shoppers.

Instead of posting only when you’re running a sale, mix promotional posts with interesting content such as new wreaths, decorating inspiration, behind-the-scenes photos, customer creations and short videos.

The goal is to give people a reason to keep following your business.

5. Create Pinterest Pins

Pinterest is especially well suited to wreaths because it’s a highly visual platform where people actively search for decorating and craft ideas.

Create attractive pins for your wreaths, seasonal collections and helpful blog posts, and link each pin back to the appropriate page on your website.

One of the advantages of Pinterest is that useful pins can continue sending visitors to your website long after they’re originally posted.

6. Use Instagram Reels

Short videos provide an easy way to show details that might not stand out in a photograph.

Try showing a finished wreath from different angles, highlighting ribbon combinations, demonstrating how you package an order or sharing a quick look at your creative process.

Your videos don’t need to be elaborate. Good lighting and a clear view of your wreath are more important than complicated editing.

7. Experiment With TikTok

TikTok gives creative businesses another opportunity to reach people who enjoy handmade products and decorating inspiration.

Possible video ideas include wreath transformations, time-lapse assembly, new product reveals, packaging orders and before-and-after decorating videos.

Test different ideas and pay attention to which ones resonate with your audience.

8. Collect Customer Reviews

Reviews provide valuable social proof for shoppers who haven’t purchased from you before.

After an order arrives, politely encourage your customer to leave a review. If your review system allows photos, invite customers to share a picture of their wreath displayed in their home.

Great reviews can help future shoppers feel more comfortable ordering from your business.

9. Build an Email List

An email list gives you a direct way to communicate with people who have already shown an interest in your business.

Use email to share:

• New wreaths
• Seasonal collections
• Sales and promotions
• Decorating inspiration
• Helpful blog posts
• Back-in-stock products

Unlike a social media following, your email list isn’t dependent on an algorithm deciding who sees your content.

10. Create a Customer Referral Program

Word-of-mouth recommendations are powerful because they come from people your potential customers already trust.

Consider rewarding existing customers who refer friends or family members to your business. The reward could be a coupon, loyalty points or another small incentive toward a future purchase.

11. Participate in Craft Shows

Craft shows allow customers to see your wreaths in person and give you an opportunity to build relationships within your community.

Don’t think of a craft show as only a one-day sales event. Bring business cards, display your website address and encourage interested shoppers to join your email list or follow your social media accounts.

Someone who doesn’t purchase at the show may become a customer later.

If craft shows are part of your marketing plan, our Craft Show Guide for Wreath Sellers covers planning, inventory, pricing, booth displays, packing and customer follow-up.

12. Partner With Local Businesses

Look for complementary businesses in your area that serve similar customers.

Potential partners might include:

• Boutiques
• Gift shops
• Florists
• Home décor stores
• Garden centers
• Antique or vendor malls

Depending on the business, you might explore wholesale opportunities, consignment, joint promotions or simply displaying your business information.

13. Connect With School and Sports Organizations

If you make sports wreaths, local schools, booster clubs and youth sports organizations can be especially relevant audiences.

Consider creating wreaths in local team colors or participating in fundraising events, school festivals and sports-related community activities.

These relationships can introduce your business to groups of people who already share a strong connection to their team.

If you’re planning sports or school-spirit designs, browse Sports Wreath Supplies for coordinating supplies by sport and theme.

14. Attend Community Events

Craft shows aren’t the only local events worth considering.

Farmers markets, festivals, fundraisers, school events and community celebrations can all provide opportunities to meet potential customers.

Choose events where the attendees are likely to match the type of customer you want to reach.

15. Create a Google Business Profile

If you serve local customers, a Google Business Profile may help people discover your business when searching for wreaths, gifts or local handmade businesses.

Keep your information accurate and add quality photos of your work.

Customer reviews can also strengthen your profile over time.

16. Improve Your Wreath Photography

Your photographs often create a customer’s first impression of your wreath.

Whenever possible, use:

• Good natural or diffused lighting
• An uncluttered background
• Clear, sharp images
• Multiple viewing angles
• Close-ups of important details

You don’t necessarily need expensive photography equipment. A modern smartphone, good lighting and careful composition can produce excellent results.

17. Post Consistently

You don’t have to post on social media all day to market your business successfully.

A realistic, consistent schedule is usually more manageable than posting constantly for a few weeks and then disappearing.

Create a schedule you can maintain and focus on sharing useful, attractive content your customers will actually enjoy seeing.

18. Create Seasonal Collections

Make shopping easier by grouping wreaths around occasions, seasons or themes.

For example, you might create collections for football season, fall decorating, Christmas, Valentine’s Day or spring.

Collections help customers quickly find products that match what they’re shopping for and give you something specific to promote through email and social media.

19. Bundle Coordinating Products

If you make wreaths to sell, planning several designs around coordinating supplies can make your inventory easier to manage and give your collection a more cohesive look.

You might build several designs around:

• Coordinating wired ribbon
• Wreath signs
• Team-color supplies
• Coordinating picks and ornaments
• Pre-coordinated wreath kits and ribbon bundles

Buying coordinating supplies with several finished wreaths in mind can also help reduce leftover materials that are difficult to use later.

20. Ask Customers to Share Photos

Your customers can create some of your best marketing content.

Encourage buyers to share pictures of their wreaths displayed on their doors or of creations they’ve made using your supplies.

With the customer’s permission, feature those photos on your website, social media or email newsletter.

Customer photos provide inspiration while showing potential buyers how your products look in real life.

21. Use Limited-Time Promotions Strategically

You don’t need to constantly offer discounts to attract customers.

Instead, use promotions selectively when there’s a reason for customers to act, such as the beginning of football season, a seasonal clearance or a special event.

Occasional promotions can create urgency without training customers to wait for a sale before purchasing.

22. Network With Other Makers

Other wreath makers don’t always have to be competitors.

Building relationships within the maker community can lead to referrals, craft show recommendations, supplier suggestions, collaborations and new ideas.

Participate genuinely in maker communities rather than joining only to promote your products.

23. Make Your Packaging Memorable

Your marketing doesn’t stop when someone places an order.

A customer’s unboxing experience can influence whether they remember your business and purchase from you again.

Consider including a simple thank-you card, care instructions, your website information or an invitation to follow your business on social media.

The goal isn’t expensive packaging. It’s making the customer feel that their order was prepared with care.

24. Track Which Marketing Strategies Work

You don’t have unlimited time, so it’s important to learn which marketing activities actually bring customers to your business.

Watch information such as:

• Website traffic
• Sales sources
• Email clicks
• Social media engagement
• Coupon usage
• Craft show results

Over time, you’ll begin to see which channels deserve more of your attention.

You don’t have to market everywhere. You need to market where your customers are.

25. Stay Consistent

Marketing rarely produces instant results.

A blog post may take time to appear in search results. A Pinterest pin may gain traction months later. Someone may follow your Facebook page for weeks before finally placing an order.

Each interaction introduces another person to your business.

Choose a few marketing strategies you can realistically maintain, track what’s working and keep improving.

Start With Just a Few Marketing Ideas

Looking at 25 different ways to promote your wreath business can feel overwhelming, but you don’t need to do all of them.

Choose two or three strategies that make sense for your business and start there.

For example, you might focus on posting consistently on Facebook, building your email list and attending local craft shows. Another wreath maker might concentrate on Pinterest, blogging and SEO.

As you discover what works, you can gradually add new marketing channels.

The goal isn’t to be everywhere. It’s to consistently show up in the places where your potential customers are most likely to find you.

If you’re still building the business side of your wreath making, continue with our How to Start a Wreath Making Business guide for help with products, budgeting, pricing and choosing where to sell.

Frequently Asked Questions