Facebook Marketing for Wreath Businesses: 15 Ways to Reach More Customers

Facebook can be a valuable marketing tool for wreath makers because it gives you something every handmade business needs: a place to regularly put your work in front of people who may eventually become customers.

But simply creating a Facebook business page and occasionally posting a wreath isn’t much of a marketing strategy.

The key is giving people different reasons to notice your posts, interact with your business and remember you when they’re ready to buy a wreath.

You also don’t need to spend all day on Facebook to make it useful. A simple, consistent approach can go a long way. This articles explores 15 practical ways to use Facebook to promote your wreath business.

Quick Answer

To market a wreath business on Facebook, consistently share a mix of finished wreaths, new products, behind-the-scenes content, customer photos, short videos and helpful decorating ideas. Make it easy for followers to shop, respond to comments and messages, and track which types of posts generate the most engagement, website visits and sales.

1. Create a Facebook Business Page

If you’re selling wreaths, use a Facebook business Page rather than relying entirely on your personal profile.

Your Page gives your business its own identity and provides a permanent place where customers can find your products, website and contact information.

Complete as much of your Page as possible, including your:

• Business name
• Profile image
• Cover image
• Website
• Business description
• Contact information
• Shopping information

Most importantly, make sure visitors can quickly understand what you sell and how to purchase it.

2. Make It Easy for People to Shop

Don’t make interested customers hunt for your website.

Include your website or shop link prominently on your Facebook Page and use direct links when you’re promoting specific products or collections.

If you’re sharing a new football wreath, for example, send people to the page where they can actually purchase that wreath rather than simply sending everyone to your homepage.

The fewer steps between discovering a product and purchasing it, the better.

3. Don’t Post Only When You Want a Sale

One of the easiest mistakes to make is treating every Facebook post like an advertisement.

“Buy this.”

“Shop now.”

“Sale ends tonight.”

Those posts have a place, but they shouldn’t be the only reason followers hear from you.

Mix sales posts with content that’s interesting, helpful or entertaining.

That might include:

• A new wreath you just finished
• Your worktable while you’re creating
• A favorite ribbon combination
• A customer photo
• A decorating tip
• A question for your followers
• A quick video
• A sneak peek at something coming soon

Give people reasons to follow your business even when they aren’t shopping that day.

4. Show Finished Wreaths

Your finished wreaths should still be one of the stars of your Facebook Page.

When you post one, don’t simply write “Available now” and add a link.

Give the post some personality.

Mention the colors, theme, occasion or type of customer who might love it.

For example, instead of:

“New football wreath available.”

Try:

“Football season is almost here! This red and black football wreath is ready for game days, watch parties and a front door that could use a little team spirit.”

Then give customers a clear way to shop.

The photo gets their attention. Your caption gives them a reason to picture the wreath in their own home.

5. Share Behind-the-Scenes Content

Customers often enjoy seeing how handmade products come together.

You don’t have to reveal every technique you use. Simply give followers a glimpse into your creative process.

You could show:

• Your ribbon selections before starting a wreath
• Supplies laid out on your worktable
• A wreath halfway finished
• New supplies arriving
• Orders waiting to be packed
• Your craft room
• Preparing for a craft show

Behind-the-scenes posts remind customers that there’s a real maker behind the finished product.

6. Use Short Videos

You don’t need complicated equipment or professional editing to create useful Facebook videos.

A smartphone is enough.

Try recording:

• A slow view around a finished wreath
• Close-ups of ribbon and embellishments
• A before-and-after transformation
• A quick look at your worktable
• Packing an order
• A new collection
• Several wreaths displayed together

Video can show dimension, texture and movement that a single photograph sometimes misses.

Keep it simple and experiment with different formats to see what your audience responds to.

7. Ask Questions Your Customers Can Easily Answer

Not every Facebook post needs to promote a product.

Questions can encourage conversation while also teaching you more about your customers.

Try questions such as:

“Which ribbon combination do you like better?”

“Are you decorating for football season yet?”

“Which team colors should I make next?”

“Do you prefer a big bow or lots of ribbon throughout a wreath?”

The best questions are easy to answer without requiring people to stop and think for five minutes.

You may also get useful ideas for future products.

8. Share Customer Photos and Reviews

Happy customers can help tell your story better than you can.

If a customer sends you a photo of a wreath hanging on their door, ask for permission to share it.

You can also turn a great customer review into a Facebook post.

Customer content provides social proof while showing potential buyers what your wreaths look like in real homes.

And if you sell wreath-making supplies, customer creations can be especially effective. Seeing what another maker created with your ribbon, signs or other supplies can inspire someone else to start a project.

9. Plan Content Around the Buying Season

Wreath marketing should begin before the occasion you’re selling for.

If you wait until the first football game to start promoting football wreaths, you’ve missed customers who decorated weeks earlier.

The same principle applies to holidays and seasons.

Work backward from the date customers need the product.

Remember that they may need time for:

• Shopping
• Shipping
• Decorating
• Gift giving

Start showing products while customers are beginning to think about the upcoming season, not after it has already arrived.

10. Reuse Your Best Content

You don’t have to create something completely new every day.

A beautiful wreath you posted several months ago may be new to many of your current followers.

You can also reuse content in different ways.

One finished wreath could become:

• A regular photo post
• A short video
• A close-up of the bow
• A post about the color combination
• A decorating idea
• A customer poll
• A seasonal reminder

Reuse good content instead of constantly putting pressure on yourself to invent something new.

11. Use Facebook Groups Carefully

Facebook Groups can help you connect with local shoppers, fellow makers and people interested in specific topics.

But groups generally work best when you participate as a genuine member rather than joining only to advertise.

Before promoting your business, read the group’s rules. Some groups allow business posts on certain days, while others don’t permit promotion at all.

When promotion is allowed, make your post relevant to the group.

A local community group may care that you’re a local wreath maker. A craft group may be more interested in a wreath-making tip or finished project.

Respect the community you’re joining.

12. Promote Your Craft Show Appearances

If you’re attending a craft show, Facebook can help you market the event before you ever set up your booth.

Share:

• The event date
• Location
• Booth information
• Photos of wreaths you’re bringing
• New products debuting at the show
• Setup photos
• A reminder the morning of the event

Afterward, share a thank-you post and photos from the show.

If craft shows are part of your business, our Craft Show Guide for Wreath Sellers can help with everything from planning and inventory to booth displays and customer follow-up.

13. Give Every Post a Purpose

Before posting, ask yourself what you want someone to do after seeing it.

Sometimes the goal is a sale.

Other times you may want someone to:

• Visit your website
• Comment
• Share an opinion
• Watch a video
• Join your email list
• Read a blog article
• Remember your business

You don’t need a strong sales pitch in every post, but knowing the purpose of the post helps you create better content.

When you do want people to take action, make that next step clear.

14. Consider Paid Facebook Advertising — But Start Small

You don’t have to pay Facebook to market your wreath business.

However, advertising can be useful when you have a specific product, collection or promotion you want to put in front of a larger audience.

If you decide to experiment with paid advertising, start with a small budget.

More importantly, don’t spend money simply to get likes.

Think about the business result you’re trying to achieve, such as website visits or purchases.

Use strong photos, a clear message and a destination page that matches the advertisement.

Then track the results before increasing your spending.

15. Track What Actually Leads to Sales

Likes and comments can be encouraging, but they aren’t the ultimate goal of your business.

Pay attention to what happens after you post.

Which posts generate:

• Website visits?
• Product page views?
• Messages?
• Email signups?
• Orders?

You may discover that your most popular post isn’t necessarily your best sales post.

You may also find that certain products, colors, videos or posting styles consistently generate better results.

Use that information to guide what you post next.

What Should a Wreath Business Post on Facebook?

If you aren’t sure what to post, rotate through several types of content instead of relying on the same format every time.

A simple content mix might include:

• Finished Product: Feature a wreath that’s available to purchase.
• Behind the Scenes: Show what you’re currently making.
• Helpful Tip: Share a quick decorating or wreath-care idea.
• Customer Spotlight: Feature a customer photo or review.
• Video: Show a wreath up close or share part of your process.
• Conversation: Ask followers a simple question.
• New Arrival: Introduce a new wreath, ribbon, sign or collection.
• Seasonal Reminder: Let customers know it’s time to start decorating for an upcoming season.
• Helpful Article: Share one of your blog posts.
• Promotion: Occasionally feature a sale or special offer.

This keeps your Facebook Page interesting while still giving you plenty of opportunities to sell.

How Often Should a Wreath Business Post on Facebook?

There isn’t one perfect posting schedule for every wreath business.

Instead of trying to post as often as possible, choose a schedule you can maintain consistently.

For many small businesses, starting with three to five useful posts per week is much more realistic than trying to publish several times every day.

Then watch your results.

If your audience responds well and you have enough worthwhile content, you can post more frequently. If posting becomes rushed or repetitive, scale back.

Quality and consistency matter more than filling a quota.

You Don’t Need to Be Everywhere

One of the biggest advantages of Facebook is that you can use several types of marketing in one place.

You can show products, share videos, communicate with customers, promote events and send shoppers to your website.

But Facebook doesn’t have to be your entire marketing strategy.

Your website, email list, search traffic, Pinterest, craft shows and customer referrals can all work together to bring people into your business.

If you’re looking for additional ideas beyond Facebook, read 25 Ways to Promote Your Wreath Business for more free and paid marketing strategies you can use online and locally.

Start with a manageable Facebook schedule, experiment with different types of content and pay attention to what brings customers closer to purchasing.

You don’t need every post to go viral.

You need the right people to keep seeing your business.

Frequently Asked Questions