Finding new customers is exciting, but building relationships with people who have already shown interest in your business is one of the best ways to create long-term growth.
That is where email marketing can help.
Many wreath makers focus on Facebook, Instagram or craft shows to find new customers, but those platforms are controlled by algorithms that decide who sees your content.
An email list gives you a direct way to stay connected with people who already want to hear from your business.
Whether you sell finished wreaths, wreath kits, or handmade supplies, email marketing can help you announce new products, share seasonal ideas and encourage previous customers to shop again.
Quick Answer: How Can Email Marketing Help A Wreath Business?
Email marketing for wreath businesses helps you stay connected with customers, promote new products, share seasonal collections and increase repeat sales. The best approach is to build an email list, send helpful content consistently and create messages that provide value instead of only promoting sales.
Table of Contents
1. Start Building An Email List
The first step in email marketing is creating a list of people who want to hear from your business.
These can include:
- Previous customers
- Website visitors
- Craft show shoppers
- Social media followers
- People interested in your products
A smaller list of interested customers is often more valuable than a large list of people who do not engage.
The goal is not simply collecting email addresses. The goal is building relationships with people who may purchase from you again.
2. Give Customers A Reason To Subscribe
Most people do not give away their email address without a reason.
Think about what would make someone want to join your list.
Ideas include:
- Early access to new wreaths
- Seasonal decorating ideas
- Special promotions
- New product announcements
- Craft tips
- Exclusive discounts
- Behind-the-scenes content
Your goal is to make joining your email list feel valuable.
3. Add Signup Opportunities Everywhere
Make it easy for interested customers to subscribe.
Consider adding signup options to:
- Your website
- Checkout page
- Blog posts
- Social media profiles
- Craft show materials
- Business cards
- Customer thank-you messages
The easier it is for someone to join, the faster your list can grow.
4. Send A Welcome Email
A welcome email is often the first impression someone has after joining your list.
Use it to introduce your business and let subscribers know what they can expect.
A welcome email might include:
- A thank-you message
- Your business story
- Popular products
- Helpful resources
- A special offer if you choose to provide one
This is your opportunity to begin building a relationship.
5. Do Not Only Send Sales Emails
One of the biggest mistakes small businesses make is only emailing when they want customers to buy something.
If every email says “Shop Now,” customers may stop paying attention.
Instead, mix promotional emails with helpful and interesting content.
Examples:
- Decorating inspiration
- Customer photos
- New trends
- Behind-the-scenes content
- Helpful tips
- Seasonal ideas
People are more likely to pay attention when your emails provide value.
6. Plan Emails Around Seasons
Wreath businesses naturally follow seasonal buying patterns.
Use that to your advantage.
Think ahead about when customers start planning for:
- Football season
- Fall decorating
- Holidays
- Spring decorating
- Special events
- Gifts
Do not wait until the season arrives to start promoting.
Many customers begin shopping and planning weeks or months ahead.
7. Share New Products And Collections
Email is a great way to announce something new.
Examples include:
- New wreath designs
- New team collections
- New ribbon combinations
- New supplies
- Limited collections
Your email subscribers are already people who have expressed interest in your business, making them one of the best audiences for new releases.
8. Use Customer Photos And Stories
Customers enjoy seeing real people enjoying products.
With permission, share:
- Photos of wreaths in homes
- Customer creations
- Craft show experiences
- Testimonials
- Reviews
Customer stories build trust and remind subscribers that there are real people behind your business.
9. Create A Simple Email Schedule
You do not need to email every day.
A realistic schedule is better than sending frequently and running out of ideas.
Many small businesses start with:
- Weekly emails
- Twice-monthly emails
- Seasonal campaigns
The best schedule is one you can consistently maintain.
10. Use Email To Bring Customers Back
A customer who purchased once may purchase again.
Email gives you a way to remind customers about your business.
Ideas include:
- New seasonal collections
- Matching products
- Upcoming events
- Restocked favorites
- Gift ideas
- Customer appreciation messages
Repeat customers are often easier to reach than completely new shoppers.
11. Send Craft Show Follow-Up Emails
If you sell at craft shows, email marketing can help turn one-time visitors into future customers.
Consider collecting email addresses through:
- Signup sheets
- QR codes
- Giveaways
- Special offers
After the event, send a thank-you email and invite shoppers to continue following your business online.
Your craft show does not have to end when the event is over.
For more craft show marketing ideas, see our Craft Show Guide For Wreath Sellers.
12. Segment Your Customers
As your email list grows, not everyone will want the same information.
Different customers may be interested in:
- Finished wreaths
- Sports designs
- Seasonal décor
- Wreath-making supplies
- Business tips
Sending more relevant messages can improve engagement because customers receive information that matches their interests.
13. Make Emails Mobile-Friendly
Many customers read emails from their phones.
Keep your emails easy to read.
Helpful tips:
- Use clear headlines
- Keep paragraphs short
- Use large enough text
- Include strong images
- Make links easy to tap
A beautiful email that is difficult to read on a phone will not perform well.
14. Track What Your Customers Respond To
Email marketing gives you valuable information.
Pay attention to:
- Which emails get opened
- Which links receive clicks
- Which products get attention
- Which topics create engagement
Over time, you will learn what your audience cares about most.
Use those insights to create better emails.
15. Build Relationships, Not Just Sales
The best email marketing feels like communication, not advertising.
Your customers should feel like they are part of your business.
Share your creativity.
Share your process.
Share helpful ideas.
Share products when they make sense.
A strong relationship creates customers who come back again and again.
What Should A Wreath Business Send In Emails?
If you are unsure what to send, start with these ideas:
- New wreath announcements
- Seasonal decorating ideas
- Customer photos
- Behind-the-scenes content
- Helpful blog articles
- Special promotions
- Gift ideas
- New supplies
- Craft show announcements
You do not need every email to be a major campaign.
A simple, consistent message can keep your business in customers’ minds.
How Often Should A Wreath Business Send Emails?
There is no perfect frequency for every business.
The most important thing is consistency.
A business that sends one helpful email every week is often more successful than a business that sends five emails one week and disappears for months.
Choose a schedule that fits your business and your available time.
Email Marketing Works With Your Other Marketing
Email marketing should not replace Facebook, Pinterest, blogging or craft shows.
It works alongside them.
A customer might discover your business through Pinterest, follow you on Facebook, join your email list and eventually make a purchase.
Each marketing channel supports the others.
For more ideas on growing your wreath business, read 25 Ways To Promote Your Wreath Business.
Frequently Asked Questions
Is email marketing worth it for a small wreath business?
Yes. Email marketing allows small businesses to stay connected with customers who have already shown interest. It can be especially valuable for seasonal businesses because it helps you reconnect with customers when they are ready to shop.
How do I collect emails for my wreath business?
You can collect emails through your website, checkout process, craft shows, social media and customer interactions. Always make it clear that customers are choosing to receive updates from your business.
What should my first email to customers say?
A first email should welcome subscribers, introduce your business and explain what they can expect from future messages.
How often should I email my customers?
Start with a schedule you can maintain consistently. Weekly, twice-monthly or seasonal emails can all work depending on your business.
Should every email include a discount?
No. Constant discounts can train customers to wait for sales. Mix promotions with helpful content, inspiration and updates.
Can email marketing help get repeat customers?
Yes. Email is one of the best ways to stay connected with previous customers and remind them about new products, seasonal collections and future purchases.