What To Do After A Craft Show: Follow-Up Tips For Wreath Sellers

After a craft show, it can be tempting to unload the car, put everything away, and move on. But the work you do after the event can help you understand what sold, what customers wanted, what you forgot to bring, and whether the show was worth doing again.

A simple after craft show follow up plan helps wreath sellers make better decisions for the next event. Instead of guessing what worked, you can review your sales, update your inventory, follow up with customers, and improve your booth setup while the details are still fresh.

If you are still preparing for an upcoming event, start with our guide on how to prepare for a craft show as a wreath seller. You can also use our craft show setup checklist to help organize your booth before shoppers arrive.

Quick Answer: After a craft show, wreath sellers should track sales, update inventory, review profit, post leftover wreaths online, follow up with custom order leads, share booth photos, make notes about what worked, and decide whether the event is worth doing again.

After Craft Show Follow Up: Start With Your Sales

The first thing to do after a craft show is review your sales. Do this while the event is still fresh in your mind, even if you only make quick notes at first.

Write down:

• Total sales
• Number of wreaths sold
• Best-selling styles
• Best-selling price points
• Seasonal designs that sold well
• Sports or team designs that got attention
• Items customers asked about
• Items that did not get much attention

This helps you see more than just whether the day felt busy. A show can feel successful in the moment, but your sales notes will give you a clearer picture.

Compare Sales To Your Event Costs

Once you know your total sales, compare that number to your actual event costs. This helps you decide whether the show was profitable.

Include costs such as:

• Booth fee
• Payment processing fees
• Packaging supplies
• Travel or gas
• Food or helper costs
• Display supplies purchased for the event
• Materials used to make inventory
• Time spent preparing and selling

If you are still learning how to price your work, review your numbers using a wreath pricing for profit method. Craft shows can bring extra expenses, so it is important to know whether your prices still protect your profit.

Update Your Inventory

After the show, update your inventory before you forget what sold. If you also sell online, this step is especially important because customers may visit your website after seeing your booth.

Check:

• Which wreaths sold
• Which wreaths are still available
• Which items need repairs
• Which products need new photos
• Which items should be added online
• Which designs should be marked sold or removed

If a customer saw something at your booth and wants to buy later, you want your inventory information to be accurate.

Inspect Leftover Wreaths

Before putting leftover wreaths away, inspect them carefully. Craft shows can be hard on products because wreaths are packed, transported, displayed, handled, and repacked.

Look for:

• Flattened bows
• Loose signs
• Shifted ribbon
• Bent picks or sprays
• Missing price tags
• Dust or lint
• Damaged bags
• Items that need re-fluffing

Keep a small repair kit nearby so you can fix anything before storing or photographing the wreaths again. Extra wreath ribbon, wreath signs, and wreath picks and sprays can also help with quick touch-ups.

Post Leftover Wreaths Online

Leftover inventory does not have to be a bad thing. Some customers may have seen your booth but were not ready to buy at the event. Others may discover your designs online afterward.

After the show, post available wreaths on:

• Your website
• Facebook
• Instagram
• Email list
• Local community groups, if allowed
• Google Business Profile, if applicable

You can also create a simple “available after the show” post with photos of remaining wreaths. Make sure prices, pickup or shipping details, and ordering instructions are clear.

Follow Up With Custom Order Leads

Craft shows often lead to custom order conversations. A customer may ask about a different color, a team-inspired design, a larger wreath, or a seasonal piece you did not bring.

After the event, follow up with anyone who requested more information.

Your follow-up notes may include:

• Customer name
• Contact information
• Design request
• Preferred colors or theme
• Budget
• Timeline
• Pickup or shipping needs
• Deposit status, if applicable

Try to follow up quickly while the customer still remembers your booth and the design they liked.

Share Booth Photos

If you took photos before the show opened, use them. Booth photos can help you market your wreath business after the event and show customers what you offer.

You can share:

• Full booth photos
• Close-up wreath displays
• Best-selling designs
• Seasonal groupings
• Behind-the-scenes setup photos
• Thank-you post after the event

A simple thank-you post can remind local shoppers where to find you and encourage people to visit your website after the show.

Review Your Booth Display

After the event, think about how your booth worked. A display can look nice in photos but still have problems during the day.

Ask yourself:

• Could shoppers see the wreaths from the aisle?
• Were prices easy to find?
• Did customers move through the booth easily?
• Did any area feel crowded?
• Did your checkout area work well?
• Were wreaths displayed upright?
• Did outdoor displays feel secure?
• Did you have enough table or rack space?

If your booth felt hard to shop, review your craft show booth display ideas for wreath sellers before the next event.

Track Questions Customers Asked

Customer questions are valuable. They can show you what shoppers are interested in, what information was unclear, and what products they may want in the future.

Write down questions such as:

• Do you make custom wreaths?
• Do you have this in another color?
• Do you ship?
• Do you have more sports designs?
• Can this go outside?
• Do you sell wreath supplies?
• Do you have a website?

These questions can help you improve your booth signs, product tags, website content, and future inventory.

Note What You Forgot To Bring

Every craft show teaches you something. Even if the event went well, you may realize you forgot something useful.

Make a note if you needed:

• More bags
• More price tags
• Extra hooks
• More business cards
• A better checkout setup
• More small bills
• Better weather supplies
• A larger repair kit
• Extra tablecloth clips
• A printed custom order form

Then update your craft show checklist for wreath sellers before the next event.

Decide What To Make Next

Your after craft show follow up should help guide what you make next. Instead of guessing, use the event results to plan future inventory.

Think about:

• Which designs sold first
• Which colors got attention
• Which price points worked
• Which seasons or themes customers asked for
• Which wreaths were picked up but not purchased
• Which products felt too large, too small, or too expensive for the event

If you are unsure how much inventory to prepare next time, review how many wreaths to bring to a craft show before your next event.

Review Your Pricing Decisions

After the show, think about your pricing. Do not only ask whether something sold. Ask whether it sold at a price that made sense for your business.

Consider:

• Did customers question prices often?
• Did lower-priced items sell faster?
• Did higher-priced wreaths get attention?
• Did you discount anything?
• Did discounts still protect your profit?
• Did your prices cover event expenses?
• Did you feel confident explaining your prices?

If pricing felt stressful, review your craft show pricing strategy for wreath sellers before your next show.

Decide Whether The Event Was Worth Repeating

Not every craft show is worth doing again. Some events may have good traffic but poor buyers. Others may have fewer shoppers but better sales.

Review:

• Total sales
• Profit after costs
• Booth fee
• Customer interest
• Custom order leads
• Website traffic or new followers
• Event organization
• Setup and teardown experience
• Whether the audience matched your products

A show does not have to be perfect to be worth repeating, but it should help your business in some way.

Save Notes For Next Time

Create a simple craft show notes document or notebook so you can compare events over time. This can help you avoid repeating mistakes and make better decisions each season.

Track:

• Event name
• Date
• Weather
• Booth fee
• Booth location
• Inventory brought
• Inventory sold
• Total sales
• Profit notes
• Best sellers
• Customer requests
• What to change next time

These notes become more useful after each event.

Avoid Common After-Show Mistakes

A few after-show mistakes can make it harder to improve.

Try to avoid:

• Waiting too long to review sales
• Forgetting to update inventory
• Not following up with leads
• Not posting leftover wreaths
• Ignoring damaged items
• Forgetting customer requests
• Not reviewing profit
• Not writing notes for next time

For more event planning help, review these craft show mistakes wreath sellers should avoid before your next show.

After Craft Show Follow Up – Final Thoughts

A good after craft show follow up plan helps wreath sellers turn one event into better decisions, stronger inventory, and future sales. The show is not completely over when the booth is packed up.

Take time to review your sales, update your inventory, follow up with leads, post available wreaths online, and write down what you learned. These small steps can help you improve each craft show and feel more prepared for the next one.

After Craft Show Follow Up FAQs